Best Newcomer

This award is for new practices less than three years old. Judges want to see confident websites that set you apart from your peers.

Even if you have no completed projects to showcase, a launch website should be informative with engaging content that gets you noticed. As a new business we would expect to see a strategic approach to social media and websites that are fully optimised for mobile.

Entry Fee: £70.00 + VAT

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Content Does the website contain engaging, clear and diverse content - whether written, image, video or otherwise? Is the content relevant to the audience?
Visual Design Does the website have an impactful design? Does it help communicate the website's messages? Is it consistent across the entire site, and across different devices? Is it intuitive and easy to navigate?
Communication What other platforms is the practice using to tell its story? How effective is the practice using digital channels, such as social media, to grow its audience?
Innovation What sets it apart? Are there innovative uses of technology and content that help differentiate it from others?


  • Sam Potter

    Sam is a Design Director at Reef Group and jointly leads their in-house studio UrbanR. He is responsible for overseeing the design and delivery of Reef’s development portfolio.

  • Duncan Blackmore

    Duncan is a founding director of Arrant Land, a design-led independent developer focused on the planning and delivery of high quality buildings on complex urban sites.

  • Joe Morris

    Joe is the founder of Morris + Company, a 50-strong practice based in east London.

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