Best Use of Social Media

We are looking for practices for whom social media is an integral part of its content mix and used to communicate, connect and engage with others – not simply as a platform for promotion and marketing.

We want to see striking content that has a strong personality that fairly represents the tone of the brand. We want to know what sets you apart and how you’re keeping up with social media trends such as Instagram Stories, live streaming and video.

Entry Fee: £70.00 + VAT


Content Is there a good amount of interesting content? Is the channel consistent in getting content out? Is it relevant to the audience? Are there diverse types of content going out through appropriate channels?
Creativity Do the social media channels showcase creativity and innovation? Are there new and interesting types of content that help set it apart from its competitors?
Engagement Does the channel pay attention to its audience? How is it reaching out to its followers? Have they managed to create a community?
Tone Does the persona of the channels fairly represent the tone of the brand? Is it consistent with the website? Does it have a strong voice and point of view?


  • Rob Fiehn

    Rob organises events and helps practices communicate both internally and with the outside world – from large offices to small bespoke studios.

  • Catherine Greig

    Catherine is founding Director of make:good; a design and architecture studio involving people in shaping neighbourhood change and championing meaningful participation.

  • Francesco D’Orazio

    Francesco is the CEO of Pulsar, an audience intelligence and social listening platform, and holds a PhD in Social Sciences and Digital Media.

Entries are currently closed

Other Categories

Best Digital Workspace

Due to COVID-19, Architecture, traditionally an industry which values real-world collaboration, has been forced to adapt to remote working.

Learn more

Best Use of Video

This category encompasses short animated films through to longer films with a narrative structure.

Learn more

Best Written Content

We want to see writing that helps visitors to your website accomplish or learn something.

Learn more

Best of Best

The Best of Best Award is presented to one of the category winners or runners-up who is deemed particularly exemplary this year.

Learn more