Best User Experience

A successful website has the user at the heart of its experience. We’re looking for websites that have clearly understood their audience and designed around them. 

This new category replaces the Best Use of Mobile and Best Home Page categories, recognising that websites should now be created with all devices in mind and that the user experience should excel regardless of platform.

Judges will be looking for websites that are easy to navigate, consistently provide the user with relevant information, and utilises best practice in its layout and content. This category is particularly relevant for websites that have had additions and improvements in the last 12 months. 

Entry Fee: £70.00 + VAT


Ease of Use Is the website easy to navigate? Is there any learning curve to understanding how to use the website?
Relevance Does the website always provide the user with the correct information or CTA, respective of where they are on the site?
Architecture Is the website’s layout and structure conducive to a good user experience? Is it taking into account best practices such as directional cues, F-shaped patterns, visuals, etc.?
Consistency Is the user experience consistent throughout the site? Does it use the same navigation menu? Is there a coherent site structure?


  • Louis Whittal

    Louis is a data-driven and analytical UX designer. He has worked with global brands including Land Rover, ING and Lyft. In 2015, he founded in London to focus exclusively on UX design.

  • Stefi Orazi

    Stefi is the director of Stefi Orazi Studio, a graphic design practice focusing on art, culture and architecture. She also runs the popular website and blog 

  • Gus Zogolovitch

    Gus set up Unboxed Homes and Rare Space which sells self-build and custom built homes. He co-founded Developer Collective to teach people how to become property developers. 

Entries are currently closed

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