Judges said “the winning mobile website gives an instant snapshot of the practice’s design ethos and projects and feels crafted and carefully thought through. Visuals are engaging and the pages flow well with obvious links to other projects”.
The judges said “this is an engaging and energetic film that has lovely cinematography with a very light touch, great interviews and very well-structured narrative to include some surprising elements of the story
The judges said “the winning website is awash with colour, textures, patterns and emotion, sending out messages to do with sharing, research and innovation. Other architects can learn much from this site and this practice”.
The judges said “this winning project pushes the boundaries of virtual reality and its application to the architectural field. It dramatically engages the user and could lead to entirely new methods of designing and testing pointing to an exciting direction for design and collaboration”
The judges said “the winning design was calm and inviting and the navigation and overall presentation of content conveyed a rational approach, giving the user a feeling for who the practice is with just the right amount of information”.
The judges liked “the unfussy project descriptions on this site, which contain plenty of helpful facts to do with collaborators, scale, funding and context while the writing throughout is rational and restrained, but with moments of charm”.
The judges praised “the playful narrative and the use of illustrative elements together with realistic CG animation that gives a real sense of the spaces. One judge said there is sometimes a danger that this kind of animation can distract you away from what is really important, but that is not the case here”.