Best Use of Social Media

Social media consumption and posting has increased during the pandemic but it has also been a time of experimentation.

From LinkedIn to TikTok, judges would like to know which platforms you’re using to connect with audiences and why and what kind of content you’re posting to drive your business forward.

We are looking for entrants whose social media presence is creative, memorable and impactful whether that’s using static images, video or other engaging assets, such as polls and live video.

 

Entry Fee: £95.00 + VAT

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Criteria

Content Is there a good amount of interesting content? Is the channel consistent in getting content out? Is it relevant to the audience? Are there diverse types of content going out through appropriate channels?
Creativity Do the social media channels showcase creativity and innovation? Are there new and interesting types of content that help set it apart from its competitors?
Engagement Does the channel pay attention to its audience? How is it reaching out to its followers? Have they managed to create a community?
Tone Does the persona of the channel/s fairly represent the tone of the brand? Is it consistent with the website? Does it have a strong voice and point of view?

Judges

  • Pippa Goldfinger

    Pippa is head of programme at the Architecture Centre, Bristol. Prior to joining The Architecture Centre she served as a town councillor and as mayor of the award-winning Frome Town Council.

  • Amos Goldreich

    Amos established Amos Goldreich Architecture in 2010. He is involved in a number of social projects and is part of the think tank Architects Aware! The practice won Best Use of Social Media in 2020.

  • Edmund Sumner

    Edmund is a highly-regarded London based architectural photographer. He is fascinated by social media and the potential for architecture and design to be communicated through this ever-changing medium.

Entry form

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Other Categories

Activism Award – NEW

A group or individual addressing one of the built environment’s pressing challenges – from issues of inequality and diversity to homelessness.

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Best Visual Design

Websites that make an impact and communicate a visual experience, where the design is high quality, appropriate and relevant for the audience.

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Best Newcomer

This award is for practices less than three years old. Judges want to see engaging, legible websites and clever use of social media.

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Best Use of Video

For films that are inspiring and informative from short animated films through to longer films with a narrative structure.

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