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Best Use of Social Media
Social media consumption and posting has increased during the pandemic but it has also been a time of experimentation.
From LinkedIn to TikTok, judges would like to know which platforms you’re using to connect with audiences and why and what kind of content you’re posting to drive your business forward.
We are looking for entrants whose social media presence is creative, memorable and impactful whether that’s using static images, video or other engaging assets, such as polls and live video.
Entry Fee: £95.00 + VAT
|Content||Is there a good amount of interesting content? Is the channel consistent in getting content out? Is it relevant to the audience? Are there diverse types of content going out through appropriate channels?|
|Creativity||Do the social media channels showcase creativity and innovation? Are there new and interesting types of content that help set it apart from its competitors?|
|Engagement||Does the channel pay attention to its audience? How is it reaching out to its followers? Have they managed to create a community?|
|Tone||Does the persona of the channel/s fairly represent the tone of the brand? Is it consistent with the website? Does it have a strong voice and point of view?|
Best Written Content
Written content that is engaging, insightful and inclusive from opinion pieces to publicising a new building or place.Learn more
Whether publishing regular industry content or original journalism, we want to hear podcasts that give a unique insight into an aspect of architecture.Learn more
This category is open to engineers, landscape architects, environmental designers and others who work alongside architects.Learn more