Best Written Content

The best written content should be engaging, insightful and inclusive whether it’s an opinion piece, research, publicising a new building or giving an insight into the personalities of the team.

Judges are keen to see writing that is throwing light on subjects in a direct, clear and concise style.

Finally, they would like to know how your content is being promoted so that it’s driving traffic to your website.

Content must have been created between summer 2020 and summer 2021.

 

 

Entry Fee: £75.00 + VAT

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Criteria

Engagement Does the writing quickly engage and pull in its audience? Does it get them thinking? Is the writing content and style compelling and passionate? Does it have a strong voice and a point of view?
Relevance Does the content make sense given its audience? Does it recognise who the reader is and show an appropriate level of understanding and needs? Does it give a real insight into the expertise, experience and personalities of the team.
Clarity Is the writing focused and clear? Has it been well edited? Is it simple for the reader to make sense of what they’re reading? Is it concise and does it flow?
Tone and style Is the tone and style of the writing appropriate for its audience and consistent across the website?

Judges

  • Hiba Alobaydi

    Hiba is Assistant Editor at Foster + Partners. She is also a Young Trustee at the Architecture Foundation where she champions emerging voices and practitioners within the sector.

  • Claire Bennie

    Claire is Director of Municipal, a consultancy which helps visionary public landowners to deliver better quality new homes at the right pace and price.

  • Shawn Adams

    Shawn is a writer, lecturer and architectural designer. Currently, teaching at Central St Martins, he is a co-founder of social enterprise POoR.

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Other Categories

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