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Best Written Content
The best written content should be engaging, insightful and inclusive whether it’s an opinion piece, research, publicising a new building or giving an insight into the personalities of the team.
Judges are keen to see writing that is throwing light on subjects in a direct, clear and concise style.
Finally, they would like to know how your content is being promoted so that it’s driving traffic to your website.
Content must have been created between summer 2020 and summer 2021.
Please note – the category is open to engineers, interior designers and others who work alongside architects so long as architecture and design is included as part of the content offer.
Entry Fee: £75.00 + VAT
|Engagement||Does the writing quickly engage and pull in its audience? Does it get them thinking? Is the writing content and style compelling and passionate? Does it have a strong voice and a point of view?|
|Relevance||Does the content make sense given its audience? Does it recognise who the reader is and show an appropriate level of understanding and needs? Does it give a real insight into the expertise, experience and personalities of the team.|
|Clarity||Is the writing focused and clear? Has it been well edited? Is it simple for the reader to make sense of what they’re reading? Is it concise and does it flow?|
|Tone and style||Is the tone and style of the writing appropriate for its audience and consistent across the website?|
Hiba is Assistant Editor at Foster + Partners. She is also a Young Trustee at the Architecture Foundation where she champions emerging voices and practitioners within the sector.
Claire is Director of Municipal, a consultancy which helps visionary public landowners to deliver better quality new homes at the right pace and price.
Shawn is a writer, lecturer and architectural designer. Currently, teaching at Central St Martins, he is a co-founder of social enterprise POoR.
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