Best Visual Design

We are looking for sites that make an impact and communicate a visual experience, where the design is high quality, appropriate and relevant for the audience and the message it’s supporting. While we’re keen to see examples of beautiful imagery this should not be not at the expense of the navigation and user experience. Great visual design means it should be clear where users go for certain types of information and we expect to see design consistency throughout the website and across different devices. As this is the most hotly contested category we will also award the runner-up. Please also look at the User Experience category which replaces Best Homepage and Best Mobile Experience .

The submitted website must have been created (or updated) within 2019-2020.

Entry Fee: £70.00 + VAT


Impact Does the website make an impact, for example using powerful imagery? From the design, is it easy to understand what the website is about and who it’s aimed at? Will it hook visitors in and encourage them to stay?
Relevance Does the design seem relevant and appropriate for the audience? Does it support the messages being communicated?
Navigation Does the visual design elevate or interfere with navigation? Is it clear where to go for certain types of information? If there are social media links, are they properly highlighted?
Consistency Is the design and style consistent throughout the website? Is it consistent across different devices? Does it flow?


  • Corinna Dean

    Corinna is a teacher and writer and is one half of the agency, Sumner + Dean. She is the author of Slacklands, about 20th Century rural architecture.

  • Thomas Coombes

    Thomas is co-founder of Studio Thomas, a design studio working strategically with a variety of brands, businesses and cultural organisations.

  • Matthew Ball

    Group art director of Think Publishing in Scotland. Matthew has 24 years’ experience working on consumer and membership magazines in the UK and USA.

Entries are currently closed

Other Categories

Best Use of Social Media

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Best User Experience

This new category replaces the Best Use of Mobile and Best Home Page categories, recognising that websites should now be created with all devices in mind and that the user experience should excel regardless of platform. 

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Best Newcomer

This award is for new practices less than three years old. Judges want to see confident websites that set you apart from your peers.

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Best Use of Immersive Technology

Whether virtual reality, augmented reality or mixed reality – immersive technologies are set to revolutionise the way we design, model and build.

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