The Best Brand category rewards a practice with a distinct personality whose presence is clearly expressed both online and offline.
Judges will be looking for a practice that has crystallised the story of what it stands for and why that matters so entrants need to demonstrate that they have been through this process.
A strong brand should appeal to a practice’s target clients and have a positive effect on fee income.
Judges will be looking for evidence of an authentic brand ‘voice’ that’s interacting with its audience on different platforms and will take into consideration what the brand has done that has impacted or informed architectural culture.
The Best Brand category is new for 2024.
Entry Fee: £150.00 + VATStart your entry
|Vision||Does the brand reflect the practice's vision? How is the brand communicating what it does and what its values are?|
|Connection||How is the brand connecting with its clients and interacting with its audience and on what platforms and areas?|
|Design||How does the design express the brand?|
|Impact||How is the brand increasing fees or other data that help illuminate success?|
Jack Renwick, Creative director, Jack Renwick Studio
Jack is Strategic and Creative Director of Jack Renwick Studio based in London’s Whitechapel. Her clients include Amnesty International, eBay, BBC, Nokia, Royal Mail, Sir Elton John and Stella McCartney. Jack is the D&AD President for 2023/24. IG: @jackrenwickstudio X: @JRS_London
Jenny Brewer, Online editor, It’s Nice That
Jenny heads up It’s Nice That’s editorial team, commissioning articles on the most exciting creative work right now – particularly across graphic design, illustration, animation, advertising and photography. IG, X:@jennysbrewer
Dan Howarth, Design and architecture writer
Based in NYC, Dan works as an editorial, branding, and communications advisor for a number of creative companies. He also writes for titles including Architectural Digest and Dezeen, where he was previously its US Editor. IG: @dahowarth
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