Best Use of Social Media Platforms (11+ staff)

Show us how you’re creating real stories, not just posting for the sake of it. We’re keen to see your understanding of the evolving social media landscape and your willingness to explore new platforms.

Are you rethinking your reliance on Instagram and X? We want to hear about your experiments with newsletters, podcasts, short-form videos, and other human ways to connect with and grow your audience.

This category welcomes practices and all built environment professionals who are driving conversations about architecture.

Entry Fee: £165.00 + VAT

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Criteria

Metrics	Is there increased traffic to your social platforms? Do you have metrics to show the impact of your efforts this year?
Video	How is short-form video part of your strategy? Which platforms are you using to reach your target audience?
Content	Is the content fresh, captivating, and tailored to the intended audience?

Judges

Noris Obijiaku, Content Creator and Architectural Assistant

Noris, AKA Mr Chuck, a Part 2 student at The London School of Architecture. His video content, spotlighting the overlooked architectural richness of areas historically labelled as “slums, captivates millions and is helping to inspire the next generation of designers and creatives.
Rosine Gibbs-Stevenson, Head of Communications, Wright & Wright Architects

Rosine is an architectural communications specialist focusing on video and social campaigns. Her “Village Stories” housing campaign for Jestico + Whiles won AJ100’s 2024 Communication Initiative.
Yuki Sumner, Writer

Yuki is a writer and researcher specialising in architecture and design. In 2024, she founded The Future Rural Collective. She is currently developing an interactive map exploring design and rural landscapes.