Best Use of Video

Judges want to see films about architecture that are inspiring and informative so it becomes a compelling and engaging experience.

They want to know how the film is explaining an aspect of the architectural design process that can’t easily be conveyed in words or still photographs. Powerful films also have a strong story that’s relevant to a wider audience and a clear narrative that has a beginning, middle and end

This category is for films over two minutes thirty seconds. If you film is under this length please enter the Short Clip category.

Videos must have been created between autumn 2022 and February ’24.

See the 2022 winner of Best Use of Video here





Entry Fee: £150.00 + VAT


Story Does the film communicate a clear story and drive a narrative? Is there a strong beginning, middle and end? Is the film trying to make an emotional connection with the viewer?
Engagement Are you clear who your audience is and what you’re trying to achieve? How are you measuring success? Are there any relevant statistics to show plays, finishes or likes?
Composition Are shots well composed? From a visual point of view, is the film eye catching and appealing?


  • Anna Rank, Associate Creative Producer, FCBStudios

    Anna is responsible for the in-house production of all FCBS’s films including the University of Warwick Faculty of Arts Building film which won this category in 2022. Anna worked for the BBC before moving into the charity sector and then into architecture always using moving image as a means of communicating key messages in an engaging and accessible way.

  • Ramsey Yassa, Founder, NOOMA Studio

    Ramsey is founding director of NOOMA Studio, an interdisciplinary practice of architects and creatives with a heartfelt connection to London. The studio has been recognised by multiple awards including the Architects’ Journal’s 40 under 40 as well as Archiboo’s Best Newcomer and the Alan Davidson Award for Storytelling. IG: X: @RamseyYassa

  • Alice Doušavá, Zuketa

    Alice is a director of Zuketa that specialises in documentary films for exhibitions and online publications primarily for cultural institutions across the fields of design and architecture. Alice also works at the Heatherwick studio as a video producer and editor. IG: @zuketafilms

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Other Categories

Best Written Content

Judges want to see written content that’s engaging and insightful whether it’s an opinion piece or a project description

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Best User Experience

For websites with elegant, efficient and consistent navigation so users can find relevant content quickly and easily.

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Best Team

Judges will be looking for a standout team whose creativity and communication skills are helping the practice reach its objectives.

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Best Short Clip

Judges want to see clever ways practices are using short-form video to showcase their work and promote it organically.

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