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Best Use of Social Media
For best use of social media, judges are looking for practices whose social media is creative, memorable and impactful.
The social media landscape is always changing and as a result many practices have found switching platforms to be a better way forward. If that’s you, tell us how you are experimenting and what’s working.
Judges want to see original, engaging content that is perfectly pitched to its audience and how this is leading to meaningful connections and adding value.
This category is open to practices and other built environment professionals as long as the conversation is about architecture.
Entry Fee: £150.00 + VAT
Criteria
| Content | Is there original, engaging and relevant social media content that resonates with your audience? |
|---|---|
| Creativity | Judges always enjoy something new, which could be a new channel such as Instagram Reels and Twitter Spaces, or a new, creative way to use it. |
| Engagement | How are you reaching out to your followers? Have you managed to make meaningful connections? How are you growing your followers? |
| Tone | Does the persona of your channels represent the tone of your practice and is it consistent with the website? Does it have a voice and point of view? |
Other Categories
Best Use of Video
Judges want to see films that are inspiring and informative so it becomes a compelling and engaging experience. This category is for films over two minutes thirty seconds
Learn moreBest Brand
The Best Brand category rewards a practice with a strong identity and distinct personality whose digital presence is clearly expressed
Learn moreBest Written Content
Judges want to see written content that’s engaging and insightful whether it’s an opinion piece or a project description
Learn moreActivism Award
A group or individual addressing one of the built environment’s pressing challenges from issues of inequality and diversity to homelessness and climate crisis
Learn more