Best Use of Video

This category encompasses short animated films through to longer films with a narrative structure. But whatever the length, we want to see films that are inspiring and informative so it becomes a compelling and engaging experience. Videos must have been created between 2020-2021.

Entry Fee: £95.00 + VAT

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Story Does the video communicate a clear story and drive a narrative? Is there a strong beginning, middle and end?
Engagement Are you clear who your audience is and what you’re trying to achieve? Are there any relevant statistics to show plays, finishes or likes?
Composition Are shots well composed? From a visual point of view, is the video eye catching and appealing?
Technology Is the video well built? Does it use any interesting techniques or technologies to set it apart?


  • Clare Hughes

    Clare is Creative Director at Thinc Design in New York City, where she leads major new museum and visitor experience projects. She was previously a partner at Feilden Clegg Bradley Studios.

  • Ewa Effiom

    Ewa is a London-based Belgo-Nigerian architect, writer and producer. He was a member of the AF’s New Architecture Writers’ second cohort and is a co-founder of architecture think-tank, gRAU.

  • Laura Mark

    Laura is the Keeper of Walmer Yard and runs the Baylight Foundation
    where she curates programmes and projects about experiencing architecture. She has directed a number of films including the documentary Zaha: An Architecture Legacy (2017).

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