Best Use of Video

Judges want to see films that are inspiring and informative so it becomes a compelling and engaging experience.

They want to know how the film is explaining an aspect of the design process that can’t easily be conveyed in words or still photographs. Powerful films also have a strong story that’s relevant to a wider audience than simply other architect and a clear narrative that has a beginning middle and end

This category is for films over 2 minutes 30 seconds. If you film is under this length please enter the new Short Clip category.

Videos must have been created between 2021-2022.

If you would like to enter but require a discounted rate as an individual, community group, charity or small non-profit organisation, please get in touch [email protected]

 

Reduced "Earlybird" Entry Fee: £95.00 + VAT

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Criteria

Story Does the video communicate a clear story and drive a narrative? Is there a strong beginning, middle and end?
Engagement Are you clear who your audience is and what you’re trying to achieve? Are there any relevant statistics to show plays, finishes or likes?
Composition Are shots well composed? From a visual point of view, is the film eye catching and appealing?

Judges

  • Nilesh Patel

    Nilesh is an architect who has also worked within landscape architecture. The Museum of Modern Art in New York bought a copy of his debut film, which was programmed by the BFI & The British Council.His first architectural film was about a Chapel by Níall McLaughlin Architects.

  • Andy Kelleher

    Andy is a film director. He has directed both dramas and arts documentaries. His first feature film, Second Spring, had a successful UK cinema & digital release, receiving critical acclaim including four stars from The Guardian. He is currently developing a new feature film and pilot for a TV series.

  • Candida Richardson

    Candida is a filmmaker and Director of Photography.  Commissions have come from Kettles Yard, the Serpentine Gallery, the V&A and the Royal Academy. International projects include her two films about Pritzker Prize winner Francis Kéré,where she followed him to his birthplace in Burkina Faso.

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Other Categories

Best Short Clip

Judges want to see clever ways practices and other consultants are using short-form video to showcase their work and promote it organically.

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Best Consultants

Judges want to see impactful websites that are relevant for the audience with concise copy that make it immediately clear the core service being offered.

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Best Use of Social Media

Practices whose social media presence is creative, memorable and impactful using static images, video or other engaging assets.

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Best User Experience

For websites with elegant, efficient and consistent navigation so users can find relevant content quickly and easily.

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