Best Written Content

Judges want to see written content that’s engaging, insightful and inclusive whether it’s an opinion piece, project description or giving an insight into the personalities of the team.

They are keen to see writing that is throwing light on subjects in a direct, clear and concise style. And please tell them how your content is being promoted so that it’s driving traffic to your website.

The category is open to architects, engineers and other built environment consultants as long as architecture is the main subject.

If you would like to enter but require a discounted rate as an individual, community group, charity or small non-profit organisation, please get in touch [email protected]




Entry Fee: £123.00 + VAT

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Voice Does the writing have a strong voice and a point of view? Does it quickly engage and pull in its audience? Does it get them thinking?
Relevance Does the content make sense given its audience? Does it recognise who the reader is and show an appropriate level of understanding and needs?
Clarity Is the writing focused and clear? Has it been well edited? Is it simple for the reader to make sense of what they’re reading? Is it concise and does it flow?


  • Tom Wilkinson

    Tom  is Lecturer in History of Architecture at Birkbeck, University of London. He is also co-director of New Architecture Writers and History Editor of the Architectural Review.

  • Jessica Cargill-Thompson

    Jessica is an Associate at community engagement consultant Soundings. Prior to making the move into engagement she was a consumer magazine writer and editor, author, and deputy editor of Time Out.

  • Giles Barrie

    Giles is a Senior Managing Director at FTI Consulting in the Strategic Communications division. He is a former Editor-In-Chief of Property Week.

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