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Best Written Content
Judges want to see written content that’s engaging and insightful whether it’s an opinion piece or giving an insight into the personality of the practice.
They are keen to see writing that is throwing light on subjects in a direct, clear and concise style. And please tell them how your content is being promoted so that it’s driving traffic to your website.
The category is open to architects and other built environment professionals as long as architecture is the main subject.
Submissions need to be for writing created between summer 2024 and autumn ’25.
Entry Fee: £150.00 + VAT
Criteria
| Voice | Does the writing have a distinct voice and a point of view? Does it quickly engage and pull in its audience? Does it get them thinking? |
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| Relevance | Does the content make sense given its audience? Does it recognise who the reader is and show an appropriate level of understanding and needs? |
| Clarity | Is the writing focused and clear? Has it been well edited? Is it simple for the reader to make sense of what they’re reading? Is it concise and does it flow? |
Other Categories
Best Short Clip
Judges want to see clever ways practices are using short-form video to showcase their work and promote it organically.
Learn moreBest User Experience
For websites with elegant, efficient and consistent navigation so users can find relevant content quickly and easily.
Learn moreBest Brand
The Best Brand category rewards a practice with a strong identity and distinct personality whose digital presence is clearly expressed
Learn moreActivism Award
A group or individual addressing one of the built environment’s pressing challenges from issues of inequality and diversity to homelessness and climate crisis
Learn more