Best Written Content
The best written content should be engaging, original and insightful whether it’s an opinion piece, research or publicising a new building. We are particularly keen to see writing that uses original data and quotes and we would like to know how your content is being promoted so that it’s driving traffic to your website.
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|Engagement||Does the writing quickly engage and pull in its audience? Does it get them thinking? Is the writing content and style compelling and passionate? Does it have a strong voice and a point of view?|
|Relevance||Does the content make sense given its audience? Does it recognise who the reader is and show an appropriate level of understanding and needs? Are you using original research and data to make your content more trustworthy and relevant?|
|Clarity||Is the writing focused and clear? Is it simple for the reader to make sense of what they’re reading? Is it concise and does it flow?|
|Tone and style||Is the tone and style of the writing appropriate for its audience and consistent across the website?|
Formerly head of real estate at Edelman, Elizabeth is now a director of WordCount, a writing agency specialising in compelling content for built environment companies.
Isabel is Editor-in-Chief of Citizen, a magazine that champions interdisciplinary proposals for the future of the city. She was editor of the AJ and helped launch HAB Housing with Kevin McCloud.
Giles is a Senior Managing Director at FTI Consulting in the Strategic Communications division. He is a former Editor-In-Chief of Property Week.
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